AliaWeb

IIS banner advertising system (rotator) with hierarchy campaing/zone structure.

Unique hierarchy structure

5 campaign types (fixed, day, clicks, percent, free) and 1 campaign type reserved for future use (images)

Campaign targeting for:

date interval (date from - date to; 1.6.2002 - 7.6.2002)

time interval in a day (time from - time to; 9:00 - 15:00)

weekday (saturday and sunday only)

client (max. client count, max. period count, max. period time)

Campaign priority (if not defined a campaign has low priority; if defined higher number means higher campaign priority)

Campaign is targeted for specified order, the order has a relationship to specified advertiser

Advertising zone is specified by page and page position

One campaign can belong to one or more advertising zones if pages are entered in tree structure, campaign can belong to zone and it's sub-zones in pages tree structure

User can define page capacity for every page if not defined default page capacity is used

User can define page capacity in a day for every page if not defined default page capacity in a day is used

Every page has specified category to which the page belongs (business and economy, ...)

Banner targeting for:

date interval (date from - date to; 1.6.2002 - 7.6.2002)

time interval in a day (from - to; 9:00 - 15:00)

Banner is targeted to specified order or campaign indirectly through banner weight; banner weight determines probability, that defined banner will selected from a set of advertiser's banners

Banner is specified optionaly by html code or image url and image reference url

Banner flag define, if statistics will collect data about click through and images sended

Default banner definitions for default page and all page positions allow to send default banner in situations, when none other banner was selected from set of banners

· High performance - Over 100 milion banners can be resolved per 1 day (Dual Athlon 1500)